Home>Data Protection: Why You Need Sustainable Security

Data Protection: Why You Need Sustainable Security


  • Just because your security solution appears to meet today’s needs, doesn’t mean they’ll meet the needs of tomorrow.
  • While good cybersecurity has a cost, failure to protect has a much greater cost.
  • Have a sustainable security plan that looks out three years, five years and even 10 years into the future.

Security and data protection for your organization is more than a necessity — it’s a necessity that’s complicated, multifaceted and takes a substantial investment of time and resources. There are huge consequences if you mess up. There’s also the little issue of terminology: cybersecurity, data protection, commercial electronic security, corporate security; the industry is full of lingo. These are more than just buzzwords. They’re umbrella categories that contain many moving parts. While there are many numerators, there’s still one common denominator: Sustainable security applies to all.

Just what is sustainable security, why is it critical to have and what makes the investment worth it? Here’s what you need to know.

What is it?

Cyber threats don’t stay the same, so don’t have a stagnant approach to security. That’s the premise of sustainable security solutions. Sustainable security is an approach to fortifying your data that’s rooted in proactively evolving to meet new challenges. In essence, this approach takes “staying current” to a whole new level by infusing it with action. Hiring business security experts, like MSPs or MSSPs, makes your move more effective.

Why do I need it?

The answer is simple: You need sustainable security solutions for your business in today’s increasingly digital marketplace because the need for data protection is more critical than ever.

As breaches become more frequent and more severe, security that worked yesterday may not address today’s issues. According to Experian, a one-size-fits-all data security approach — the opposite of sustainable security — would be a substantial mistake for organizations of any size. The research projected that businesses like yours are at an increased risk of becoming “collateral damage” in cyber conflicts among countries. This forecast comes alongside data that points to a revitalization of reputation-busting hacking activities in the coming year and payment breaches not slowed by card chips or increased liabilities. In layman’s terms, you can’t afford to sit on the sidelines when it comes to sustainable security.

How will it save cash?

Not to be an alarmist, but security is a moving target. This isn’t new information. Today, enterprise companies are seeking network security solutions that oversee a multitude of threat management capabilities, such as testing and vulnerability scanning. The expertise, tools and resources for addressing these ongoing security threats can be tough to scale. As a result, it’s a smarter — and a more guaranteed — use of your security budget to hire an MSP or MSSP to handle security as part of the long-term strategy of your business.

In addition, many view hiring experts to address sustainable security as a move erring on the side of caution from a financial loss perspective. After all, according to a report from Ponemon Institute, the average cost of a data breach grew from approximately $3.8 million in 2015 to $4 million this year. If you break it down, this is $158 per lost or stolen record containing confidential data. Those are losses that quickly add up to a hefty sum. Compound that on an enterprise level and factor in costly damages to reputation or downtime as a result of a public breach, and it’s obvious how cost-effective sustainable security solutions are for your company.

What’s next?

Hire an MSP or MSSP. You should have sustainable security as a main company goal, as it’s the only technique poised to take your business through the constantly changing security challenges of today.

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Daniel Newman

Daniel Newman is the Co-CEO of V3B and the President of BroadSuite Media Group. An experienced C-Level Executive passionate about Strategy who also loves working with entrepreneurs and their small and mid-sized businesses. Prior to launching BroadSuite and V3B, Daniel served as the co-founder and CEO of EC3, a quickly growing hosted IT and Communication services provider. Before that, Daniel held several prominent leadership roles including serving as CEO of United Visual, parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Visual Communications and Audio Visual Technologies.

Daniel is also widely published and active in the social media community. A regular contributor to Forbes, Entrepreneur and The Huffington Post, he is also the author of 3 Amazon Best Selling Books including Evolve: Marketing as we know it is Doomed, The Millennial CEO and The New Rules of Customer Engagement. He also co-founded the global online Community 12 Most and was recognized by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter.